Across the country Mongrel Boots will be celebrating its proud Australian tradition of providing tough Aussie boots, to tough Aussie workers, backed by 5 generations of experience. Promoting our industry-leading safety features that make them as tough as they come, and our AirZone Comfort System* that makes them comfy as. All encapsulated in one tag line, “The Authentic Australian Work Boot”.
The new campaign airs on free-to-air TV and Fox Sports programming across the country. You’ll also see the new TV ad being broadcast via video on demand streaming platforms such as 9Now, 7Plus, Kayo and Unruly. A robust social media campaign will coincide with the broadcast ads. On screen and off screen, the campaign will maintain Mongrel’s presence on regional billboards across the country, as well as metro buses in Sydney and Perth.
Australian Born & Bred since 1930, Mongrel Boots are as tough as ever. You’ll find campaign material in this document, which can be downloaded and shared by all Mongrel retailers. Feel free to use any of this collateral anywhere, at any time. Get in touch to access Mongrel’s supply of POS, including posters, tear drop and pull up banners.
TELEVISION
Have a look at our new TVC, “The Authentic Australian Work Boot”. Consumers across the country will be seeing these ads on 7Mate programming as well as Fox Sports NRL, AFL and Supercars broadcasts.
SOCIALS
Mongrel Boots continues to build its online community across Facebook and Instagram, as well as its new presence on TikTok. The TVC has been resized for social purposes combined with companion static pieces.
DIGITAL
Mongrel’s fresh TVC will be shown on screens across 7Mate & 7Plus’ video on demand, NRL games through 9Now, as well as AFL, NRL & Supercars across Kayo and programmatic targeting across Unruly.
BILLBOARDS
Have a look at our new TVC, “The Authentic Australian Work Boot”. Consumers across the country will be seeing these ads on 7Mate programming as well as Fox Sports NRL, AFL and Supercars broadcasts.
BUSES
Buses across Sydney and Perth will be showing off Mongrel’s best-sellers. Supersides and Portrait Backs are getting the word out!
NRL SIGNAGE
On screens and on the field, Mongrel Boots is front and center with NRL signage.
MONGREL SPONSORS
Mongrel Boots also continues to work closely with prominent members of the off roading community. They can be seen on Australia’s premier 4WD television show with ‘Mr 4×4’ Pat Callinan and his crew wearing Mongrel Boots as they explore Australia.
Mongrel Boots is also a key sponsor and the official boot supplier of Brad Jones Racing. Piloted by Andre Heimgartner, the #8 Holden Commodore competes Australia-wide in the Supercars Championship. As well as being a proud sponsor and the official boot supplier of McMartin Racing. Competing in the Australian Superbike Championship with three-time ASBK champion Wayne Maxwell.
We have updated our brochure. Click below to have a look at it.
