THE MONGREL STORY
For more than 70 years Victor has
been making footwear for Australia’s workforce. In
that time our primary objective has been to produce the
best product available for our customers. Victor investigates
and invests in technology and ideas that will assist in
creating better, safer and more comfortable boots.
Just five years ago we began the search for a brand name
that might underline our determination to maintain our Australian
Made strategy. We wanted a name that encompassed our safety
and non-safety ranges and communicated the basic toughness
and longevity that is built into all our boots.
The name was Mongrels. Launched originally
as non-safety – it
caught the imagination of Australians and with this catalogue
becomes the brand name for the entire Victor range. While symbolic
of our Australian Made policy – Aussie Born and Bred – the
change to Mongrels comes at a time when we are developing a
new factory site to support greater volume and more advanced
technology in our products.
Victor now exports to a number of countries in Europe, Asia
and North America. We are enormously proud of our product and
our Mongrels brand name.
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